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By Edie Melson @EdieMelson When I teach social media, I encourage people to relax and not take on  too much at once. So today I want to back up and start at the very beginning. Because social media can reach millions, it�s way  too easy to think of it as mass marketing. In reality it�s about one-on-one  relationships. That is the beauty and the dichotomy of the medium. It can be overwhelming�this building relationships with millions�especially when our goal is  writing, not advertising. Now the good news: social media is not as  difficult as it seems. It Begins with Community In many ways, it�s a return to small town thinking. In times past, people patronized merchants because the proprietors were their neighbors or  friends. In this day and time, we also find neighbors and friends on Facebook, Twitter and in  blogging communities. And those communities are where we need to  concentrate our efforts. It's vitally important to realize that, despite ...