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by Karen Whiting @KarenHWhiting Bookmarks are inexpensive and make great marketing tools. Each one is a blank canvas that you design to showcase you, your books, and your brand or services. Plan the content carefully to get the best mileage out of it. That can vary depending on how you will use the bookmarks. Content and design Bookmarks need some basic information to showcase the book and connect you to the readers: Book cover and ISBN Your website and social media links Your email and logo or tagline Release date if the book is not yet available Everything else is optional. If your publisher is well known you might include their logo. Blurbs can be helpful, especially for fiction.  A bullet list of benefits may be better for nonfiction. I often use an acrostic to list benefits such as an acrostic for  P-R-I-N-C-E-S-S for  The One Year My Princess Devotions  with the P for praises God, R for remembers God�s word, I for improves her mind, etc .  Or provide ...

Edie here. Today I want to introduce you to our newest The Write Conversation columnist, Karen Whiting. Karen is a friend and best-selling author. Beyond that, she's the person I turn to when I need marketing and branding brainstorming. To say I'm excited to have her sharing her wisdom with those of you in this community is a HUGE understatement. Be sure to check out her newest book (at the end of the post) and give her a warm TWC welcome! A Marketing Timeline for Any Author By Karen Whiting @KarenHWhiting Your book will be releasing. Hooray! Yikes! That means marketing! The dreaded word. Approach it with the joy of sharing about your book and a little organization to stay sane. Then it will not be so overwhelming, and you�ll be more confident. Whether you have a book coming yet, or the hope of one, it�s good to prepare. Whether weeks, months, or even years away from release, there are activities to work on during each phase. Create a notebook or folder to keep your information...