Planning Your Virtual Book Launch Event
by Cathy Fyock @CathyFyock Your book is completed, and now it�s time to plan your launch. If you�re not considering a virtual launch event, you�ll be missing out on an easy and powerful strategy to ensure that more of your prospects learn about your book and your content. Additionally, planning a launch event will also help you in preparing content that you�ll use to share your book�s message when you speak for conferences and programs. What is a virtual launch event? Typically, it�s a one-hour webinar with 45 minutes of you presenting the book�s content followed by a Q&A session. Less frequently, it is a Q&A format with a host asking you the questions you�ve prepared in advance, coupled with your key content, again followed by Q&A from participants. The content of your presentation is not information about your book (in other words, it�s not �salesy�); but rather, it is the content that is in your book. You�ll want to share enough information to whet the appetite of your p...