7 Ways to Use Bookmarks for Marketing Your Book
by Karen Whiting @KarenHWhiting Bookmarks are inexpensive and make great marketing tools. Each one is a blank canvas that you design to showcase you, your books, and your brand or services. Plan the content carefully to get the best mileage out of it. That can vary depending on how you will use the bookmarks. Content and design Bookmarks need some basic information to showcase the book and connect you to the readers: Book cover and ISBN Your website and social media links Your email and logo or tagline Release date if the book is not yet available Everything else is optional. If your publisher is well known you might include their logo. Blurbs can be helpful, especially for fiction. A bullet list of benefits may be better for nonfiction. I often use an acrostic to list benefits such as an acrostic for P-R-I-N-C-E-S-S for The One Year My Princess Devotions with the P for praises God, R for remembers God�s word, I for improves her mind, etc . Or provide ...